"To build their knowledge arsenals, consumers are turning to online reviews in large numbers – and those reviews are having a considerable impact on purchase decisions. ...almost two-thirds (62 percent) of consumers read consumer-written product reviews on the Internet. Of these, 82% say their purchase decisions have been directly influenced by the reviews..."
Deloitte Consumer Products group - October 2007

What is Soapbox?

Soapbox is an Actinic plug-in that provides your customers with the facility to read and submit Star Ratings and Product Reviews for the products in your store. Soapbox is the only review management system that fully integrates with Actinic's database and HTML page layouts, so you can build customer confidence and maximize Search Engine placement as Soapbox "rotates" the review content of your site.

Key Features...

• Send Review Invitation emails to your existing Actinic customers with direct links to the products that they purchased.
• Easy-to-use reviewing tool for customers (available in English or French)
• Add reviews directly into your Actinic product pages to maximise impact and improve Search Engine Optimization! (Actinic v8 and above)
• You decide which reviews are published with a simple management facility.
• Profile your most popular products with a "Top Rated" Actinic section.
• Compatible with Actinic v7 and above.
• Easy to implement. No programming or design skills needed.
• One-time cost.

How will the reviews look on my website?

How do I manage the reviews?

Once customers have left reviews, you can approve or reject them in just one click so you decide which reviews are published. This illustration shows the review management interface and some key features are described below.

	Exit Button. Closes the review management screen.
	Update Actinic. Ensures Soapbox is correctly integrated into Actinic and updates the 'Soapbox Review Count' and 'Soapbox Rating' values for each product with all reviews written since this function was last run.
	Refresh Actinic. Similar to the 'Update' function described in point 2 except ALL reviews are used to recalculate the Actinic values, not just new reviews.
	Product Catalog. Using the checkboxes above you can chose to 'Show Reviews for All Products', or only show reviews for a specific product that you select from the catalog. For day-to-day moderation of new reviews the 'All Products' setting is suggested to quickly give you a list of reviews that need your attention.
	Status Filter. Allows you to only list reviews of a certain status (Green-Approved / Red-rejected / White-Pending).
	Review-specific Functions...
	Set Status. Select a review in the 'Review List' (8), by either clicking on it or using the 'Review Navigator' (10), and then click the green tick to approve it or the red cross to reject it. No review will be visible to anyone via your website until you have set it's status to approved.
	Capture eMail Addresses. This funtion captures the email addresses of the selected reviews to allow you to follow up with customers.
	List Refresh Options. Set auto-refresh to update the 'Review List' (8) as soon as you select a new product (see 4), or change the 'Status Filter' (see 5). With auto-refresh unchecked, the blue refresh button becomes active and allows you to refresh the list only when you are ready. The default is auto-refresh but manual refreshing can be useful if you want to change several settings and do not want to wait for the list to refresh after each change. (e.g. selecting a new product and then checking all 3 Status filter checkboxes).
	Review List. Lists all the reviews based on your selection from the 'Product catalog' (4) and the 'Status Filter' (5). Each review is listed in the appropriate colour for its status (Approved / Rejected / Pending). The average rating (shown in stars) is the average of all Approved ratings left by customers to the nearest 'half star'. 'Contactable' and 'Use review' indicate the privacy options selected by the reviewer and refer to whether or not they wish to be contacted by you about their review and their permission for you to use their review in any promotional material.
	Editable Information. The 'editable' parts of a customer review are shown here for you to modify before approval if you wish to. This may just be to correct a spelling mistake or you may wish to remove innappropriate parts of the review before approving it.
	Review Navigator. Scroll up and down the list of reviews and make and save/cancel changes made to the 'Editable Information' (9)

Checking for New reviews

You can check if you have new reviews, either from the 'Review Management' screen (above), or by right-clicking the Soapbox icon in the system tray and selecting 'Check New Reviews Now'.